Do you believe that your business cannot benefit from having a website? Many small business owners think this way. Others will reason, “well I don’t really use computers, neither will my potential customers” . These are misconceptions.
Here are some reasons why you should have a website, no matter what size your business.
1) INCREASED VISIBILITY
Are you selling products or service? well, whatever you may offer, having a website will provide you an alternative location to sell them.
If you’re a retailer, having an eCommerce site will be great a great place to sell your product to a wider market; even services can sell globally! if you think that’s awesome, remember that even cars and houses sell online!
2) GIVE YOU AN EDGE OVER THE COMPETITION
It’s much more easier to update information about your products and services on your website than in print material, making it an effective way of letting your customers in the know about upcoming events, promotions and new products or services you now offer.
Think of it as your online catalogue or brochure. Printads quickly becomes outdated, but your website can provide current news and information.
3) A WEBSITE BUILDS CREDIBILITY
Do you know the most important ability that your business needs?
“The ablity to be found”. If you don’t have an established online identity then your customers will not find you. Not showing up in the Google search (or on the internet) is the fastest way to lose credibility as a business. It will make you and your company look dated and out of touch.
Having your website professionaly designed will give your business a professional image which will inspire greater confidence. Without a website, potential customers will go to your competitors that do. A home business will greatly benefit from this since you do not have a store to promote your products and services.