Do you believe that your business cannot benefit from having a website? Many small business owners think this way. Others will reason, “well I don’t really use computers, neither will my potential customers” . These are misconceptions.
Here are some reasons why you should have a website, no matter what size your business.
1) ENABLES YOU TO TARGET A WIDER MARKET
Are you selling products or service? well, whatever you may offer, having a website will provide you an alternative location to sell them.
If you’re a retailer, having an eCommerce site will be great a great place to sell your product to a wider market; even services can sell globally! if you think that’s awesome, remember that even cars and houses sell online!
2) IT WILL KEEP YOUR CUSTOMERS INFORMED
It’s much more easier to update information about your products and services on your website than in print material, making it an effective way of letting your customers in the know about upcoming events, promotions and new products or services you now offer.
Think of it as your online catalogue or brochure. Printads quickly becomes outdated, but your website can provide current news and information.
3) A WEBSITE BUILDS CREDIBILITY
Do you know the most important ability that your business needs?
“The ablity to be found”. If you don’t have an established online identity then your customers will not find you. Not showing up in the Google search (or on the internet) is the fastest way to lose credibility as a business. It will make you and your company look dated and out of touch.
Having your website professionaly designed will give your business a professional image which will inspire greater confidence. Without a website, potential customers will go to your competitors that do. A home business will greatly benefit from this since you do not have a store to promote your products and services.
4) A PLACE TO SHOWCASE YOUR WORK
This is a place where you can show and demonstrate what makes your business good and unique.
Add a portfolio, testimonials of past clients as well as placing an image gallery.
Whatever business you’re in, this is the perfect place to show it.
5) IT IS ALWAYS ACCESSIBLE
With today’s busy lifestyle, a lot of potential customers will not always have time to visit your store and know about your business.
One thing that’s really big nowadays though is almost everyone has a phone in hand, and you can bet that that phone has access to the internet. with that in mind businesses with a website can be at ease knowing that everything is available for their regular and potential customers 24/7.
6) IT SAVES YOU TIME
Providing information to your potential customers takes time,whether it’s on the phone, emails or face to face. Having an online catalogue can provide the information about the products and services you offer.
You can even include an FAQ section there that a customer can check when necessary that can save you more time! (Time is money!)
7) IT SAVES YOU MONEY
Although the cost of designing a website varies, once it’s up, a website generally costs about P1000 or lower! if you think that still too much, remember that you do need to promote your business to make it grow.
Compared with the cost of other marketing mediums (magazine ads, billboards etc.) when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.